Bella Ayar

Bella Ayar is a Melbourne-based beauty creator known for high-performing makeup tutorials that showcase product application, texture, and real-world results. Her content focuses on clear, close-up demonstrations that help viewers understand how products look, wear, and perform on the skin.

With a combined audience of over 1.25 million followers across TikTok and Instagram, Bella has built a highly engaged global community by consistently delivering clean, product-led makeup videos that resonate with Gen Z and Millennial audiences. Her calm, precise approach has positioned her as a trusted reference point for everyday and elevated makeup routines alike.

Bella has collaborated on organic and paid campaigns with leading global beauty brands including YSL Beauty, Dior, Prada, Fenty Beauty, Armani Beauty, L’Oréal Paris, Maybelline, Kérastase, Beauty of Joseon, and SKIN1004. Her content is frequently reposted and used by brands due to its clarity, polish, and strong performance across both organic and paid placements.

Specializing in complexion, contour, and wearable glam looks, Bella’s videos are designed to be both aspirational and practical—making her a strong partner for hero product launches, seasonal campaigns, and long-term brand collaborations.

Bella Ayar is represented by Stirred Up Bow for select brand partnerships, working with global and premium beauty brands seeking scalable, results-driven makeup content with lasting value.

Product-first makeup tutorials

Full-face brand routines

Complexion and contour-focused looks

Launch-ready short-form beauty content